Own a Nuru Studio™ Franchise

    A high-profit, high-demand luxury wellness business with a proven model and discreet, upscale positioning.

    Apply for Franchise

    Why Nuru Studio™

    Nuru Studio™ is a NYC-born, male-oriented wellness studio concept built around privacy, design, and repeat clientele. Each location follows a standardized aesthetic and operating model: private rooms, warm low lighting, strict hygiene standards, online-only booking, and a calm, discreet environment.

    Demand for high-end wellness experiences is growing quickly in major cities. Our concept is designed to be lean on overhead, powerful in pricing, and highly optimized for return clients and word-of-mouth.

    With a strong brand, SEO-driven marketing, and a tightly defined experience, franchise partners gain access to a proven model instead of experimenting from scratch.

    Earnings Potential

    The numbers below are based on a 2-room studio running approximately 6 sessions per room per day, 30 days per month (around 360 sessions per month). Actual results depend on utilization, team structure, and local demand.

    New York City

    • $500 per session
    • Approx. 360 sessions per month
    • $180,000/month gross
    • $70,000–$100,000/month estimated net

    Los Angeles

    • $600 per session
    • $216,000/month gross
    • $80,000–$120,000/month estimated net

    Miami

    • $350 per session
    • $126,000/month gross
    • $40,000–$65,000/month estimated net

    Tier-1 U.S. Cities

    • Average ticket: $220–$300
    • $20,000–$40,000/month estimated net

    Tier-2 U.S. Cities

    • $15,000–$25,000/month estimated net

    Many franchise partners can reach return on investment within approximately 2–6 months, depending on city and execution.

    Franchise Models

    Nuru Studio Lite™

    (2 Rooms)

    Total investment: $45,000–$75,000

    Designed for discreet, compact setups with minimal staff and fast ROI. Ideal for high-demand neighborhoods and operators who prefer a lean footprint.

    Nuru Studio Flagship™

    (4–6 Rooms)

    Total investment: $95,000–$150,000

    Built for major cities and busy corridors, with expanded wet areas, elevated finishes, and capacity for multiple therapists and higher daily volume.

    Nuru Studio Black Label™

    (VIP)

    Premium Investment

    A private, invitation-based model with enhanced soundproofing, VIP routing, and optional membership structures. Recommended for premium markets with strong privacy expectations.

    Franchise Fees

    • •Initial Franchise Fee: $45,000 (NYC/LA: $55,000)
    • •Monthly Royalty: 8% of gross revenue
    • •Brand Marketing Fund: 2% of gross revenue

    These fees cover onboarding, brand standards, initial training, SEO and website setup, integration into the booking system, an operations manual, and ongoing support and updates.

    What's Included

    ✓Branding kit and visual identity guidelines
    ✓Franchise website and local SEO landing pages
    ✓Online booking and scheduling integration
    ✓Training and standardized service protocols
    ✓Operations manual and checklists
    ✓Marketing guidance and launch plan
    ✓Photo & media kit for your location
    ✓Ongoing quality control and brand support

    Who We're Looking For

    We partner with operators who are comfortable running a discreet, high-end environment: hospitality and nightlife owners, wellness entrepreneurs, experienced managers, and investors who value strong unit economics and a clearly defined concept.

    Ideal Cities

    We are currently evaluating opportunities in: New York, Los Angeles, Miami, Chicago, Dallas, London, Berlin, Barcelona, Toronto, Dubai, Sydney, Melbourne, Amsterdam, and similar high-demand markets.

    Franchise Application

    Complete the form below and we'll review your city, experience, and availability. We'll get back to you within 48 hours.